Our demand validation system

Empowering your business with proven validation strategies

At Lab Rabbit Studios, we believe growth isn’t built on assumptions—it’s driven by validated data and first hand insight. Our Demand Validation System is designed to help you test, validate, and scale with precision. By combining frameworks used by Silicon Valley startups, proven methodologies and rapid experimentation techniques, we ensure your business investments deliver maximum impact.

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What is the demand validation system?

The Demand Validation System is a structured, step-by-step approach to understanding if your product, offer or marketing meets market demand before scaling. Through meticulous testing, we identify high-impact opportunities while reducing the risk of costly missteps.
This system validates your ideas across desirability, viability, and feasibility, giving you the confidence to move forward with a growth strategy that works.

We execute across various channels to test what works and what doesn't. Content, features, ads or campaigns, all run through our experimentation framework. Increasing impact, decreasing assumptions.
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By testing and validating ideas on a smaller scale, businesses reduce the risk of large-scale failures. Instead of fully committing resources to untested concepts, rapid experimentation allows companies to validate concepts cost-effectively before scaling.

so what does this involve?

✅ AI-driven content variation testing

✅ The Lab Rabbit Experimentation Framework

✅ Channel, content, campaign, customer and product experimentation.

✅ Test strategies, pricing, offers and products to determine what will resonate and convert!

✅ Gain pre-registered users and leads before you build and turn them into customers.

Step 1: Is there a problem or need?

Every great concept starts with solving a meaningful problem both from a marketing and product perspective. We ensure that the problem your product, content or offer addresses is both real and significant for your target audience. Without validating the problem, even the best ideas can fail to gain traction.
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Here’s how we approach this:
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• Understand the Problem: Conduct research to deeply understand the pain points your customers face.
• Content Alignment: Ensure your content directly addresses these challenges, positioning your brand as a problem-solver.
• Engage with the Audience: Use surveys, interviews, and observational data to confirm the problem is worth solving. Short experiments can also be used here.
• Measure Urgency and Frequency: Ensure the problem is not only common but also pressing enough for customers to seek a solution.

Step 2: Finding Problem-Solution Fit (PSF)

You can’t drive growth without validating your value proposition first.

We test for PSF by answering three core questions:

1. Is it desirable? Does your solution, content or offer solve a real problem for your audience?
2. Is it viable? Can the solution, content or offer generate revenue and deliver ROI or increase a meaningful business or marketing objective?
3. Is it feasible? Can the solution, content or offer be created and delivered effectively?
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We do this using customer feedback, research, lean experiments/campaigns, and iterative validation techniques. At the end of the day the goal here is to run a whole bunch of tests to see how best to solve your customers problems.

We gauge how strong the desire for the solution is through various campaigns like driving user waitlists, free service adoption, lead magnets or beta users.

Step 3: Finding Product-Market Fit (PMF)

Before scaling, we focus on what people love about your product or offering. We sometimes refer to this as"Content-Market Fit" too.

‍What is PMF?
It’s when your product or content resonates so deeply with customers that they’d be disappointed if it disappeared.

‍How do we know you’ve reached PMF?
• 40% of customers would feel disappointed if they couldn’t use your product.
• Organic word-of-mouth and recommendations start growing.
• Customers engage and use the product as intended.

does this work before you've reached PMF?

Absolutely! Our framework was built and refined by Start-up founders and is used to assist in market research for new concepts and ideas, as well as with creating new products or offerings. This all leads to us uncovering insights that guide product/offer and marketing refinements that is useful at the very beginning, middle AND growth stages of a business.
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Step 4: Identify the gaps

To grow effectively, we need to pinpoint the weak spots and unknowns in your product, funnel, and marketing strategy. This step helps us prioritize the areas that need testing and improvement. We need to truly understand your business from your customer persona, value proposition and positioning to the founders tinder profile (jk).

Here’s how we do it:

• Understand the nuts and bolts of the business.
• Outline risks and bottlenecks in your product or funnel.
• Identify key assumptions that need testing.
• Develop clear experiment hypotheses to tackle challenges head-on.

From this we know where to focus our efforts and create a strategy based on our findings.

Step 5: We execute!

At the heart of our Demand Validation System is the G.R.O.W.S. Model—a proven framework for running lean, data-driven experiments that lead to measurable growth.

Our system allows us to test assumptions, gaps, ideas, content and concepts, gather insights, and make informed decisions quickly, reducing the risks of full-scale implementation.

By focusing on small, iterative improvements, we can uncover what works, discard what doesn’t, and continually optimise your offering and business.

This approach not only ensures agility but also creates a culture of innovation, where every experiment drives your business closer to its goals.

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