product marketing

Launch and scale with confidence. We align product positioning, messaging, and go-to-market strategies for maximum impact. Whether you’re introducing a new product or expanding an existing one, we ensure your message resonates with the right audience.

launch and scale with confidence



With our Product Management experience in building large scale products and startups, we know that bringing a product to market requires precision, strategy, and creativity. At Lab Rabbit Studios, we align product positioning, messaging, and go-to-market strategies for maximum impact. Whether you’re introducing a groundbreaking new product or scaling an existing one, we ensure your message cuts through the noise and resonates with the right audience. From customer acquisition to seamless team collaboration, we help build the bridge between your product’s value and your market’s needs.

product-led growth

Empower Your Product as the Growth Engine

We champion an approach that drives customer acquisition, engagement, and retention by aligning marketing growth loops inside your product, emphasising your product’s value. Through data insights and user-focused strategies, we help create experiences that naturally convert users into loyal advocates.

Customer Acquisition, Activation, and Retention

Guide Users Through Every Stage of the Journey

Our strategies focus on attracting the right customers, ensuring they see value quickly, and keeping them engaged long-term. From onboarding to loyalty programs, we ensure your product becomes a drug to your audience... the good kind ;)

product positioning and launch

Define Your Product’s Place in the Market

Positioning is everything. We develop strategies to highlight your product’s unique value, differentiating it from competitors and ensuring a successful launch. Our efforts focus on creating a strong brand narrative and maximising initial traction.

Bridge the Gap Between Product and Marketing Teams

Align Teams for Seamless Execution

We connect the dots between product and marketing teams to ensure everyone is working toward shared goals. By fostering collaboration and creating a unified strategy, we help bring your product to market with clarity and precision.

Product-Specific Launch and Pre-Launch Campaigns

Build Anticipation and Momentum

Our pre-launch campaigns create excitement and buzz around your product before it even hits the market. From teaser campaigns to beta-testing outreach, we ensure your audience is ready and eager when your product goes live.

Check out our demand validation system

Learn more >>


This sets the foundation so that we know how your business is positioned and who exactly your customers are. What brand of cereal they eat, when they yawn and why they think what they think. We then segment audiences, personalise email content, and predict customer preferences.

Create hyper-targeted ads and content. - Our team analyses competitors content, ads and products to break them down to the nth degree to understand how they perform. We highlight the top performers and run it through human brains and a hint of AI to understand their recipe so we can replicate and improve on it’s success.

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