Sync-In in person User Testing

client

Sync-In

role

Experimentation, UX Design

recognition

year

2024

launch project

Objective

To get real user feedback on the Figma App Prototype that we designed in order to validate the system and design decisions we have made.

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What we did

We had completed the first phase of design for our client and thought it would be a good idea to get a prototype put together and have actual users that are part of our existing per-registered users actually test the flows and functionalities in a controlled environment, thus decreasing development risk and making sure we were on the right track

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And... How Did We Do It?

Tech Stack: Maze, Tally, Figma, Brevo

We created an email campaign and a small hyper targeted facebook ad to make sure we were targeting the right kind of person to take part in user testing. We made sure every person joining answered a qualifying survey and had a phone call with the founder before being accepted in. We created test cases based on the system design and core assumptions we wanted to test and conducted 2 testing sessions with each person being observed by a member of the team.

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Results

We had over 8 people join our session, all of which completed every scenario. We got a lot of feedback which guided the design and development phase and future backlog. We had many aspects the users loved and some where they got a bit confused. We also got some validation on ALL of our assumptions and key questions

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