Sync-In Pre-Registered User Campaign

client

Sync-In

role

Pre-Launch Campaign

recognition

year

2024

launch project

Objective

To find potential users who would be the ideal customer for a mobile co-parenting app and get them interested enough to pre-register to the application by signing up, in order for us to validate the value proposition, problem, customer and solution before we proceed with the development phase of the project.

What we did

We understood that we needed to validate demand for the applications value proposition and already acquire users before we even built anything. This would:

Assist to validate market demand
Decrease the risk of development
Increase customer feedback loops
Already have a list of users to launch to

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And... How Did We Do It?

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1. Deep Dive into Our Target Audience

Defined WHO we were targeting. (To the detail of what toilet paper they use)

Discovered their pain points and triggers to craft hypotheses we wanted to test.

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2. Testing Ad Creatives and Copy

Created 5 ad creatives evoking different emotions.

Used consistent headlines and ad copy to focus on imagery.

Shared ad budget evenly

Ran the ads for 4 days and identified the top performer!

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Repeat the following steps with the winning ad creative, and now change up and test the ad copy for the best combo.

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3. The Final Winning Ad

Combined the top-performing creative + best headline + winning copy.

We now deeply understand our audience's triggers and pain points AND we managed to acquire 200+ pre-registered users in under 2 weeks!

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Results

We got over 200 pre-registered users in less than 2 weeks!

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We continued to burture them and get them into an online community up until the app launch

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Let's talk

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